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How to create a converting mobile app icon: best practices

How to create a converting mobile app icon: best practices

Mobile app icon ideas for better conversions and user engagement  The first thing that creates an impression of a mobile application is the app icon in the store. When the user browses the App Store or the Google Play Market, he sees dozens of colorful icons but will only tap on the one that grabs attention and seems relevant to his interests. The mobile application icon is crucial for increasing the application’s recognition and visibility. It also has a big…

Best of SoftTeco Clutch Reviews

Clutch reviews

Reviews of SoftTeco by Clutch: the Most Interesting Cases With over 20 years of experience in the IT industry, SoftTeco creates software products for clients from various domains. Even though every project differs in terms of size and complexity, our team consistently delivers high quality of the products and helps clients achieve their business goals. We are glad to contribute to the development of the clients’ business with our products and are honored to be recognized and trusted by the…

Business Analysis of a New Product: Understanding the Process

Business Analysis of a New Product: Understanding the Process

Business Analysis of a New Product: Understanding the Process The process of developing a new software product is incredibly complex and involves dozens of processes, with each process having a huge impact on the final result. And the first step in developing a fully functioning product that corresponds to the client’s requirements and satisfies the users’ needs is business analysis. Business analysis refers to the stage of the new product development process. It is usually the first stage to complete…

User Stories vs Use Cases for Agile Development

User Stories and User Cases

User Stories vs Use Cases Agile development is all about adapting to the changes and keeping the client’s needs in the first place. It includes many frameworks and practices that are aimed at facilitating the development process (i.e. the well-known SCRUM) and clarifying the client’s requirements. User stories and use cases are among the tools that help the developers deliver the expected results and make sure they correspond to the requirements. However, these tools often get confused or misused and,…

Pitfalls in Software Development Outsourcing

Pitfalls in Software Development Outsourcing

Pitfalls that should be carefully explored before outsourcing Software development outsourcing has become a common practice in recent years. It brings numerous benefits to the client, including access to a wide talent pool, high quality of services, and an opportunity to save the budget. At the same time, there are several hidden rocks in software development outsourcing that not all clients are aware of. The pitfalls that should be carefully explored before outsourcing include issues with communication and project management,…

8 Tips on Website Load Speed Optimization. Part 2.

8 Tips on Website Load Speed Optimization. Part 2.

In the previous article, we started looking at the best tips on optimizing the site load speed. We will now continue seeing what methods work the best if you need to significantly speed up your site and optimize its performance. 5. Integrate CDN Content Delivery Network is a network of distributed servers that speeds up the content delivery time. CDN locates the user and finds the closest server, thus, routing your request to it. Because the server is nearby the…

8 Tips on Website Load Speed Optimization. Part 1.

Website load speed optimization

Performance optimization is a hot button topic for any website owner. On one hand, there are users that are not willing to wait longer than 3 seconds, according to Google. On the other hand, there is Google itself that considers the site speed as one of the primary ranking factors. So if you want your website to generate conversions and have a good SEO ranking, you need to optimize its performance to deliver a superior user experience and delight Google….

The Cornerstones of UX Design for E-commerce

The Cornerstones of UX Design for E-commerce

In the world of e-commerce, the UX design plays a great role. Shoppers may love the products in your store, but it will be navigation, layout and CTA buttons that will persuade the user to buy.  Even though the best UX practices appear on a regular basis and are constantly updated, in the case of e-commerce there are a few UX cornerstones that have always been essential and applicable for any store.  Navigation Online shoppers hate losing their time. So…

Java 13 is Here: the Biggest Features that the Release Brings

Java 13 is Here: the Biggest Features that the Release Brings

Oracle finally introduced Java 13, thus, steadily following the recently adopted strategy “less is more”. With Oracle’s plan to release new features every six months, the arrival of Java 13 cannot be called groundbreaking – but it was anticipated, for sure. Such a granular release strategy is aimed to facilitate the development process by offering developers easier and predictable management of the new features. In this way, developers will not have to tackle dozens of brand-new features at once but…

AI for Credit Scoring: the Good, the Bad and the Ugly

AI for Credit Scoring: the Good, the Bad and the Ugly

The financial industry is known to be quite a conservative one. Companies have been using traditional scoring methods for decades and remain quite hesitant about any innovations. However, numbers state that it’s time for a change. Even the slightest mistake in the data can lead to huge consequences. In 2016, an Asia-Pacific bank lost $4 million – all due to some data-entry errors. As well, traditional scoring limits the opportunity to apply for credit for a vast number of people,…

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